Jamie Catherine Barnett·Jan 9, 2025How to run a killer sales kickoff10 ways to make your message stick, build culture, and set the stage for the year
Jamie Catherine Barnett·Jul 26, 2024The B2B CMO’s essential playbook for building a strategic marketing planHere’s your step-by-step checklist for building a credible plan, complete with foundational analyses, models, and get-started templates.
Jamie Catherine Barnett·Jul 18, 2024How to present messaging to a group of people (while also preserving your sanity)11 must-dos for presenting core messaging painlessly to your company’s executives and boardA response icon2A response icon2
Jamie Catherine Barnett·Dec 2, 2022The B2B CMO metrics playbookWhat metrics to track, how to act on them, and which to share with the boardA response icon1A response icon1
Jamie Catherine Barnett·Aug 19, 2022The Customer Success Playbook for When the Economy Goes SouthHere’s your 5-step CS playbook for sussing out and engaging at-risk customers, making them successful, and staying above the “cut line.”
Jamie Catherine Barnett·Feb 18, 2022The State of the B2B CMOThis survey captures practices, performance, and plans of B2B CMOs.A response icon3A response icon3
Jamie Catherine Barnett·Feb 15, 2022Value pillars: Get your value story straight in 7 stepsWe needed to deliver a consistent message about our value. And that started with getting on the same page internally.
Jamie Catherine Barnett·Sep 21, 2021Three B2B demand generation swing factors to ignore…at your perilProduct? Check. Customer love? Big time. Value prop? Nailed. So why aren’t you generating the leads and pipeline you need? Lots of CEOs…
Jamie Catherine Barnett·Sep 1, 2021Nail your next branding project: Here’s your 7-point checklistNothing strikes fear in the hearts of startup CMOs like a company-wide re-brand. Here’s your handy, seven-point checklist to nail it.A response icon2A response icon2
Jamie Catherine Barnett·Jan 22, 2021Dear tech CEO: Awesome product? The press doesn’t care!(And other torpedoes of truth from the PR front lines.)A response icon2A response icon2
