Jamie Catherine BarnettThe B2B CMO metrics playbookWhat metrics to track, how to act on them, and which to share with the board5 min read·Dec 2, 2022--1--1
Jamie Catherine BarnettThe Customer Success Playbook for When the Economy Goes SouthHere’s your 5-step CS playbook for sussing out and engaging at-risk customers, making them successful, and staying above the “cut line.”4 min read·Aug 19, 2022----
Jamie Catherine BarnettThe State of the B2B CMOThis survey captures practices, performance, and plans of B2B CMOs.11 min read·Feb 18, 2022--3--3
Jamie Catherine BarnettValue pillars: Get your value story straight in 7 stepsWe needed to deliver a consistent message about our value. And that started with getting on the same page internally.4 min read·Feb 15, 2022----
Jamie Catherine BarnettThree B2B demand generation swing factors to ignore…at your perilProduct? Check. Customer love? Big time. Value prop? Nailed. So why aren’t you generating the leads and pipeline you need? Lots of CEOs…7 min read·Sep 21, 2021----
Jamie Catherine BarnettNail your next branding project: Here’s your 7-point checklistNothing strikes fear in the hearts of startup CMOs like a company-wide re-brand. Here’s your handy, seven-point checklist to nail it.7 min read·Sep 1, 2021--2--2
Jamie Catherine BarnettDear tech CEO: Awesome product? The press doesn’t care!(And other torpedoes of truth from the PR front lines.)5 min read·Jan 22, 2021--2--2
Jamie Catherine BarnettYour next board meeting shouldn’t feel like a firing squad.Board meetings give me a stomach ache. The periodic assembly of business leaders known as the board meeting is fraught with anxiety if…6 min read·Sep 10, 2020--1--1
Jamie Catherine BarnettHow good is your core messaging? Don’t neglect these 8 essentials.How would you feel if you walked into a McDonald’s and, instead of offering you a McChicken, the menu read “MacChicken?” Or if you logged…8 min read·Aug 18, 2020----
Jamie Catherine BarnettSegmentation on steroids: Slice and dice your way to high-probability opportunities and repeatable…Most B2B startups do some form of segmentation analysis, but a lot of it isn’t that useful.6 min read·Jul 7, 2020----