The B2B CMO’s essential playbook for building a strategic marketing planHere’s your step-by-step checklist for building a credible plan, complete with foundational analyses, models, and get-started templates.Jul 26Jul 26
How to present messaging to a group of people (while also preserving your sanity)11 must-dos for presenting core messaging painlessly to your company’s executives and boardJul 182Jul 182
The B2B CMO metrics playbookWhat metrics to track, how to act on them, and which to share with the boardDec 2, 20221Dec 2, 20221
The Customer Success Playbook for When the Economy Goes SouthHere’s your 5-step CS playbook for sussing out and engaging at-risk customers, making them successful, and staying above the “cut line.”Aug 19, 2022Aug 19, 2022
The State of the B2B CMOThis survey captures practices, performance, and plans of B2B CMOs.Feb 18, 20223Feb 18, 20223
Value pillars: Get your value story straight in 7 stepsWe needed to deliver a consistent message about our value. And that started with getting on the same page internally.Feb 15, 2022Feb 15, 2022
Three B2B demand generation swing factors to ignore…at your perilProduct? Check. Customer love? Big time. Value prop? Nailed. So why aren’t you generating the leads and pipeline you need? Lots of CEOs…Sep 21, 2021Sep 21, 2021
Nail your next branding project: Here’s your 7-point checklistNothing strikes fear in the hearts of startup CMOs like a company-wide re-brand. Here’s your handy, seven-point checklist to nail it.Sep 1, 20212Sep 1, 20212
Dear tech CEO: Awesome product? The press doesn’t care!(And other torpedoes of truth from the PR front lines.)Jan 22, 20212Jan 22, 20212
Your next board meeting shouldn’t feel like a firing squad.Board meetings give me a stomach ache. The periodic assembly of business leaders known as the board meeting is fraught with anxiety if…Sep 10, 20201Sep 10, 20201
